The cordless lawn mower market has emerged as a revolutionary solution in lawn maintenance, offering environmentally friendly and efficient alternatives to traditional gas-powered mowers. These battery-operated machines provide superior maneuverability, reduced noise pollution, and zero direct emissions, making them increasingly popular among homeowners and professional landscapers. The cordless technology eliminates the hassles of power cords and gas refills while delivering comparable cutting performance. These mowers feature advanced lithium-ion batteries that offer extended runtime and quick charging capabilities, addressing previous limitations of battery-powered equipment. The growing emphasis on sustainable lawn care practices, coupled with technological advancements in battery efficiency and motor performance, has significantly enhanced the appeal of cordless lawn mowers. Their low maintenance requirements, cost-effective operation, and user-friendly design make them particularly attractive for residential applications.

The cordless lawn mower market is estimated to be valued at USD 3.10 Bn in 2024 and is expected to reach USD 5.48 Bn by 2031. It is projected to grow at a compound annual growth rate (CAGR) of 8.48% from 2024 to 2031.


Key Takeaways:

Key players operating in the Cordless Lawn Mower Market are Deere & Company, Husqvarna Group, MTD Products, Robert Bosch GmbH, Honda Motor Co., Ltd., The Toro Company, Stiga S.p.A., and STIHL Group. These companies are focusing on product innovation and technological advancement to maintain their market position and meet evolving consumer demands.



The growing Cordless Lawn Mower Market Demand is primarily driven by increasing environmental consciousness and stricter emissions regulations. Residential users are increasingly switching to battery-powered options due to their eco-friendly nature, reduced noise levels, and lower operating costs. The market is witnessing a surge in demand for smart features such as mobile app connectivity, automated scheduling, and self-diagnostic capabilities, which enhance user experience and operational efficiency.



Global expansion of the cordless lawn mower market is evident across regions, with particularly strong growth in North America and Europe. Urbanization, growing disposable incomes, and expanding residential construction activities are contributing to market growth in emerging economies. Manufacturers are establishing regional production facilities and distribution networks to better serve local markets and reduce delivery times.



Market Key Trends:

A significant trend in the cordless lawn mower market is the integration of artificial intelligence and IoT capabilities. Manufacturers are developing smart lawn mowers with features like GPS navigation, obstacle detection, and weather-adaptive operation. These innovative features allow users to control and monitor their mowers remotely through smartphone applications. The trend extends to the development of autonomous mowing capabilities, where machines can operate independently according to pre-programmed schedules and patterns. This technological integration not only improves efficiency but also appeals to tech-savvy consumers looking for automated lawn care solutions.

Porter's Analysis



Threat of new entrants: Entry barriers in the cordless lawn mower market are moderate due to initial capital requirements for manufacturing facilities and R&D investments. However, established distribution networks and brand reputation pose significant challenges for new entrants wanting to gain market share.



Bargaining power of buyers: Consumers have considerable bargaining power due to numerous options available in the market and easy access to product information and reviews. Price sensitivity and the availability of alternatives, including traditional gas-powered mowers, give buyers significant leverage in purchase decisions.



Bargaining power of suppliers: Suppliers have moderate bargaining power as they provide crucial components like lithium-ion batteries, motors, and other electrical components. The specialized nature of these components and limited number of quality suppliers increase their negotiating position.



Threat of substitutes: The market faces significant competition from traditional gas-powered lawn mowers and manual push mowers. Electric corded mowers and robotic lawn mowers also serve as viable alternatives, particularly in smaller lawns and gardens.



Competitive rivalry: High competition among existing players drives innovation and pricing strategies.



Geographical Regions



North America dominates the cordless lawn mower market, particularly in the United States and Canada, due to large residential properties and growing environmental consciousness. The region's high disposable income and increasing adoption of smart home technologies contribute to market growth. European countries, especially Germany, UK, and France, represent another significant market, driven by strict emissions regulations and growing preference for eco-friendly gardening equipment.



Asia Pacific is emerging as the fastest-growing region in the cordless lawn mower market. Countries like China, Japan, and Australia are experiencing rapid urbanization and increasing development of residential properties with gardens. The region's growing middle-class population, rising disposable income, and increasing awareness about environmental sustainability are driving market growth. Additionally, government initiatives promoting green technologies and the expansion of smart cities are accelerating the adoption of cordless lawn mowers. Rising investments in residential infrastructure and the growing trend of maintaining personal gardens in countries like South Korea and India further contribute to the region's market expansion.

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Author Bio:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)